Cost Per Acquisition, or “CPA,” is an ecommerce marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level. CPA is a vital measurement of ecommerce marketing success, generally distinguished from Cost of Acquiring Customer (CAC) by its granular application.
Total Campaign Cost/Conversions = CPA
Why CPA is such an important metric
Many marketing metrics are indicators of success, such as conversion rate and visits (or “sessions”). Cost Per Acquisition, on the other hand, is a financial metric used to directly measure the revenue impact of marketing campaigns.
Conversion rates are a primary indicator of marketing success, but CPA provides the business perspective by which to gauge campaign success.
By engaging our Cost Per Acquisition Consulting Services we will help you accelerate your business growth by evaluating your current key metrics like AOV (average order value) and CLV (Customer Lifetime Value) and offer advise/recommendations as to how these current metrics can be optimized and increased. From these metrics, we can then determine an acceptable CPA.
Once we determine your acceptable CPA, we can then help you setup the necessary infrastructure and technologies so you can drive massive traffic to your sales funnel to really grow your business.
Our CPA Consulting services are best suited for businesses looking to really scale their business into the multiple hundreds of thousands, or millions of dollars per year.
Contact us now to see how we can help you grow your business.