Conversion Rate Optimisation

Conversion Rate Optimization (CRO) supports site performance by improving the ratio of site visitors converted into customers.

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The key to a successful conversion strategy is to identify and measure key performance indicators based on your overall business objectives.

Understanding Your Customers: Creating a customer Avatars and Targeting these profiles allows us to minimize attrition and maximize commitment and consistency through the custom monetization pathway developed for the customer.

Comprehensive Research: Our analysis aims to track, continuously measure and optimize a complete picture by utilizing analytics data, a number of tools and manual methods such as click tracking software, user behavior testing, audience analysis, walkthroughs and more.

Competitor Intelligence: We conduct competitor research to identify strategies and new advertising channels that you can take advantage and leverage off.

Test Planning & Execution: If you would like for us to carry out the testing for you, we will take care of all the HTML/CSS, documentation, and other nuts and bolts.

Testing and Optimization: Once periodic testing is completed, we analyze the results and prepare detailed recommendations for future conversion optimization opportunities and fine-tuning.

Continuous testing and data analysis will show trends over time. These data driven decision will dictate how to best design and set up your landing page, site and conversion funnels that will allow for the highest conversion rates and most favorable metrics. Various testing includes A/B testing, Multivariate Testing, Creative and source testing and much more.

Understanding the KPIs

When it comes to online advertising it should never be is a case of throwing everything together and hoping for the best. Before our clients spend any money on paid advertising, we will ensure they have the proper impression based and click tracking tools and software’s in place to measure advertising effectiveness.

Fortunately, as opposed to some of the more traditional marketing streams, paid advertising offers a wealth of key performance indicators (KPIs).

Impressions – This is a measurement of how many times your ads were presented and, theoretically, seen by viewers.

Clicks – This is a raw number measurement. It is the total number of times an ad(s) was clicked. Taken out of context and separated from other elements, it doesn’t tell much. But it is useful for tracking trends over time.

Click through rate (CTR) – The formula is total clicks divided by the number of ad impressions. An ad’s
CTR is a strong indicator of its relevance to the user and overall success. A low CTR indicates that ads are not being clicked.

Conversion rate – A conversion is a customer action that has value to a business. It could be an online purchase, an application download, filling out a form, downloading a whitepaper – whatever the company deems important.

Two of the most important and widely used KPIs are cost-per-acquisition (CPA) and return on investment (ROI).

CPA shows how many marketing dollars are spent to achieve a conversion and for small businesses, the lower the CPA, the better and ROI shows profitability, seen as a percentage in revenue growth over overall costs – pretty straightforward, the higher the ROI ratio, the better.

We continuously measure, monitor and always optimize these metrics to ensure lower CPA and higher ROI for our clients. We do this on a traffic source, and sub-traffic source basis. We help clients in all areas of traffic generation, to drive more quality traffic, boost conversions and boost user engagement.

We test everything, and more importantly, we measure everything. We are on top of all the cutting edge strategies and all the trends.. and we set a few along the way.

The result: we can help double and even triple your ROI from all your paid advertising.

Our clients success is our success when it comes to digital advertising.

CRO techniques

A/B Split Testing

Better website ROI

We believe that effective communication at the beginning of our collaboration enables us to create a “test path” that will provide measurable yet specific goals for revenue, customer loyalty and overall market share increase.

We are oriented on achieving lasting goals through continuous research, ambitious development, rigorous testing and meticulous reporting. Our team of experts will thoroughly analyze the ways in which users are interacting with your website while developing strategies for increasing customer engagement and conversion rate.