The key to a successful conversion strategy is to identify and measure key performance indicators based on your overall business objectives.
Understanding Your Customers: Creating a customer Avatars and Targeting these profiles allows us to minimize attrition and maximize commitment and consistency through the custom monetization pathway developed for the customer.
Comprehensive Research: Our analysis aims to track, continuously measure and optimize a complete picture by utilizing analytics data, a number of tools and manual methods such as click tracking software, user behavior testing, audience analysis, walkthroughs and more.
Competitor Intelligence: We conduct competitor research to identify strategies and new advertising channels that you can take advantage and leverage off.
Test Planning & Execution: If you would like for us to carry out the testing for you, we will take care of all the HTML/CSS, documentation, and other nuts and bolts.
Testing and Optimization: Once periodic testing is completed, we analyze the results and prepare detailed recommendations for future conversion optimization opportunities and fine-tuning.
Continuous testing and data analysis will show trends over time. These data driven decision will dictate how to best design and set up your landing page, site and conversion funnels that will allow for the highest conversion rates and most favorable metrics. Various testing includes A/B testing, Multivariate Testing, Creative and source testing and much more.
Understanding the KPIs
When it comes to online advertising it should never be is a case of throwing everything together and hoping for the best. Before our clients spend any money on paid advertising, we will ensure they have the proper impression based and click tracking tools and software’s in place to measure advertising effectiveness.
Fortunately, as opposed to some of the more traditional marketing streams, paid advertising offers a wealth of key performance indicators (KPIs).